I’ve never seen you looking so lovely as you did tonight
I’ve never seen you shine so bright
I’ve never seen so many men ask you if you wanted to dance
Cris De Burgh told us of the magical effect of the Red Dress in his song “My Lady In Red” years ago, and for the skeptics (if there were any), now even science has given its nod.
A group of researchers at the University of Rochester recently did a series of studies to show that men rated women in red clothing or accesories to be more attractive to men than in any other color. In fact, the study even concludes that men are willing to spend more on a date with a woman dressed in red.
Now that last part is actually useful information..
Every woman worth her fashion mag already knows that a wearing little bit of red, whether in lingerie, lipstick or accessories; can act as an instant mood lifter on even the bluest of days. The color just exudes power and sensuality. In my opinion, the researchers might have better spent their time and money on figuring out why Red has this effect, though how even that would have been useful to anyone is not something I can guess.
However, I couldn’t help but wonder why Red has actually gone out of fashion. Go to any event, there will be scores of women in Black, or the new IT color of the season, and if you are lucky, you will spot maybe a handful of women in Red.
The last time Red was IN, we had the term “Red Is The New Black.” Shouldn’t it actually be the other way around?
Power, Intelligence, Sensuality, Intelligence, Seduction, Love, Romance - Red is the only color that can help you denote one or all of these qualities. No other color is that versatile.
Michelle Obama clearly understood this. On her first visit to the White House, her Mario Pinto Red dress said it all. While Laura Bush looked tired and old-world in comparison, Michelles’s dress conveyed her confidence, modernity, energy, and power in just the right measures.
I never will forget, the way you look tonight
The lady in red
My lady in red
And I am taking the cue…